Never compromise
Objective
To create a marketing campaign for Mercedes Original (MO) Tires, leveraging both digital and traditional media to promote the brand to consumers. Initially just for the U.S market, the client (Mercedes-Benz) liked it so much it they chose to make this a global initiative.
Solution
The “Never compromise” campaign was originally called the “The wrong shoes”, drawing the analogy between having the right footwear and performing the task optimally. We felt that the idea of ”never compromise when it comes to tires” was an easily drawn conclusion to take from the copy and visuals, and worked perfectly with the product being sold. Social video content, DM, EM’s and digital banners are currently in the market along with POS pieces and Social media assets.
RESULTS
This campaign was picked up by 36 of the 39 global markets. It posted 10 consecutive record sales months and delivered a 17% increase in worldwide sales.
Merecedes-Benz had tire sales of over $4 Billion worldwide. We made made rubber sexy, and profitable.
