nike upper90 concepts2.png

For the love of footy

For the love of footy

Objective

I love footy and wanted to create some ideas for the Nike. It felt to me like we don’t give enough love to the ball (after all without the ball there is no game) so i chose to base this idea on the Nike Upper 90 Football.

Solution

I put together some initial concepts in the form of a poster. I then decided to create a typeface based on only the lines of a football pitch.
Definitely still a work in progress but definitely a labour of love.

/ BRANDING