Jim Kapinos Photography
Objective
To create an identity for a New York/New Jersey based photographer.
Solution
The client wanted a more contemporary identity for his up and coming studio. The project started by taking Jims images as inspiration. A great deal of his photography is black and white so keeping the logo black and white not only promotes his aesthetic but also gave us a really bold, graphic feel. The use of a clean, modern sans serif typeface coupled with a simple viewfinder visual creates an appropriate and edgy identity.
