An Itch to Deal With

Objective

Raise awareness for a new treatment for chronic spontaneous urticaria (CSU)—a frustrating condition with low visibility.

Solution

Created an unbranded video capturing the physical and emotional struggles of sufferers in a bold, provocative tone (wish the lawyers had approved the original script!). Developed with Tom McConville.

RESULTS

A powerful piece that sparked conversation and drove engagement in a tough category.