Bubbles - Unbranded COPD Awareness
Objective
Introduce a new COPD treatment and show why it matters.
Solution
Created a series of videos, radio spots, collateral, email and an unbranded website highlighting the seriousness of the condition and the impact of COPD flare-ups. Developed with Mars Nevada, Max Millington, Marion Thompson, and Sophia Sanders.
Result
A compelling campaign that drove awareness and positioned the treatment as a breakthrough for patients.